Valentine's Day: Where Do Your Roses Come From?
Globally, the floral market is expected to reach a value of nearly $55 billion, with peak consumption dates such as Valentine’s Day representing a significant portion of that revenue.
While some countries are large consumers (the U.S., the Netherlands, the United Kingdom), most of the flowers for this occasion are produced in exporting countries like Colombia, Ecuador, and Kenya. Valentine’s Day consumption in the U.S. is expected to continue increasing, with the total flower market potentially surpassing $21 billion by 2025. The most in-demand flowers will remain red roses, followed by lilies and orchids.
- Colombia: Flower production, particularly roses, is expected to reach $1.5 billion to $2 billion in exports.
- Ecuador: Exports may exceed $1.2 billion, primarily in red roses.
- Kenya: Exports, especially to Europe, are expected to reach around $1.1 billion by 2025, focusing on roses and lilies
- Mexico: As both a producer and exporter, Mexico is projected to generate approximately $1.8 billion in floral production, especially of roses, carnations, and gerberas
